Digital marketing Modules part-2 [Digital marketing course 2019]

Hey, guys.Welcome to this lesson two of the digital marketing course. I hope until now you have joined the Facebook group and also introduced yourself. In lesson one, I gave you an overview of digital marketing. In today's lesson, we will be talking about all the channels that when combined, make up digital marketing. Before starting with this lesson, one important thing. All the videos in this digital marketing course are interconnected.

So, in order to understand the next video, you have to watch this video until the end. And if you are planning to become a specialist in one of these fields, then you need to go deeper than it and master it. Also, I should mention one very important point.

Digital marketing is highly dynamic. So you need to constantly learn new things, and apply the same. Now, I will go through each component one by one and give you an overview. The detailed explanation will be given in the later videos.

Hey guys, welcome to the lesson two of this digital marketing mastery course. Today's video is really exciting because I will be giving you an overview of what you will be learning in the next few days. Just a humble request to all of you to please watch this video until the end, because I have an extremely important step that I need you guys to do in order to learn digital marketing.

Without that step, you won't be able to learn anything. So make sure you watch the video until the end. I won't make this video too long, rather address something of what you can expect. So, let's get started. So these are the primary components of digital marketing. Search engine marketing, social media marketing, searching optimization, content marketing, email marketing, web analytics, conversion rate optimization and then the sales funnel.

Now, you will be able to build sales funnels only if you know the rest of the things. Now, since you are just starting your digital marketing journey, I won't expect you to become an expert in all these fields. Rather, these are very specialized fields. So, there are jobs for just search engine marketing, there are jobs for just social media marketing. Similarly for search engine optimization or SEO. Similarly, for content marketing, email marketing and web analytics.

But as a digital marketer, you must know all of these at least the overview of how these work. Then, later on, you can find a specialization for yourself, the one that interests you the most. Get specialized in it, and become an expert in that. Usually, there are two options. Either you become an expert in one particular field and grow like that, or secondly, you can get a good level of understanding in all these fields and become a digital marketing manager. Where you'll be handling all the people of various domains. So, let's start with search engine marketing.

Now, I am sure that all of you must have searched something in the Google search engine, right? Like the Valentines week is going on, so either you're a boy or a girl, you might have searched on Google for some, like, gifts for boyfriend or gifts for girlfriend. So, if you are a guy like me who likes creativity, then you might have searched on Google like gifts for a girlfriend... etc, right? So, you must have seen a lot of ads on Google. Like here Ill show you the query buy mobile.

So, bost of these listings are ads. Get New Phone with Visible and Cell Phones: New Mobile Phones...As you can see the word here, Ad. So, these two are ads, and these are organic results. So, let's say if you're a new business. You've just opened up your website. Then you won't be able to rank yourself on the number one position. Because Flipkart has done a lot to get this number one position.

So, to drive traffic to your website, you need to purchase Google Ads. So, that you can instantly get yourself in the number one or number two position. You can do this using Google AdWords.So you can pay money to Google to get ranked in the number, one or number two result depending on the quality score of your ad. So, this is what search engine marketing is. Learning the art of running good Google ads that actually make money for the business.

So, it might look simple that you just have to find the keywords and start the ad, but honestly, it is not that, simple. It's a complicated field where you have to learn a lot of things. The optimization, the right keywords, and there are so many strategies in that. We will be covering all of that in the Google AdWords video. You must have seen that I am only talking about Google AdWords.Because there are other search engines as well, like Bing and Yahoo, etc. But since Google is dominating the market, so when I'm referring to search engine marketing,

I'm referring to Google AdWords.But yes, you can even run BIng Ads and Yahoo Search Ads as well. Now, most of you must only know about social media marketing, because for this digital marketing course we are targeting the college students and people in the age bracket of18 to 25. So, you must be using Facebook, Instagram or maybe the new apps like TikTok or Musically. So, all these emerging social media channels, they have a huge, huge audience.

Like Facebook has multiple billion people on their channel. Similarly, Twitter has an audience. And now people are moving from Facebook rather to Instagram. Now, Instagram is the new trend of new social media in 2019. And whenever there's a huge audience, there are opportunities for advertisement. So, this is where social media marketing comes into play. Now, social media marketing refers to the process of gaining traffic or attention through social media sites. Now, there are two types of social media marketing, first is organic and secondly is paid.

Now, Facebook is a massive advertisement channel.Like the link in this free digital marketing course.Majority of you must have seen our ad on Facebook.It could have been a video ad, it could have been an image ad, but we are really focusingon Facebook for the marketing of this digital marketing course.So, social media marketing is really effective when your target audience is competitivelyyounger, because you are able to reach a huge audience.

Also, social media marketing has various world angle.Like when we talk about Instagram, we have Instagram Influencer.So, we can hire few influencers and you market through them or we can also grow organically.But primarily, when we talk about social media marketing, we are looking for more engagement,we are looking to drive more customers and primarily well be focusing more on FacbookAds.

Because that is a channel that is extremely popular and gives amazing results. So, well be learning the ins and outs of Facebook Ad, in the future lesson, but yes, I'll is also going through Instagram, specifically because that is a channel that will definitely grow in the coming years. So, I have a video specifically dedicated to Instagram. And yes, the video is dominating 2019 and also in the coming years, YouTube will uh...become the big boss of media marketing. So, we will be talking about how to start a channel, optimize the channel, how to gain subscribers, how to increase watch time, and even uh...YouTube Ads.

Now, let's talk about my favourite channel that is Search Engine Optimization, also known as SEO. It is the process of driving traffic from search engines like Google, Bing, Yahoo, etcetera your website. Now, the best part about SEO is that the traffic is free. Like this example, we took for search engine marketing, like buy mobile. These two are ads. But the first result here is of Flipkart.com Mobile Phones too. Now, Flipkart does not have to pay Google to rank here. Let's say ten thousand people searched the keyword buy mobile daily on Google. The average click for the first result is somewhere close to 60 to 80 per cent.

So, let's say that 70 per cent of the people clicks on the first result here. So, Flipkart is driving seven thousand of daily free traffic. So, all the people who buy the mobile from Flipkart after going from Google search results, that is profit for Flipkart.Without even paying for the customer acquisition cost. Like, whenever you are running Facebook Ads or even when youre running the SEM. Like the search engine marketing ads. Here, you have to pay money to Google. Whenever someone clicks here, let's say we click here.

Since I clicked on this ad, Vsble had to pay money to Google.So, that is the power of search engine optimization.Once your article starts ranking on Google search engines, you'll be driving free traffic and all the money you make after the traffic, visit your website that will be a profit.So, that is the reason I focus a lot on search engine optimization.Ill be sharing all my techniques on how I rank my website on Google search results, number one position.So make sure you watch the SEO lessons as well, in the future videos.So primarily, SEO divided three primary categories: Black Hat SEO”,

White Hat SEO and grey hat SEO.All these will also be discussed in future lessons.Now, content marketing has been extremely popular from the last few years now.Because the customer acquisition model has changed.Content marketing is a very strategic marketing approach focused on creating and distributingvaluable, relevant, and consistent content to attract and retain a clearly defined audienceto drive profitable customer action.

Now, this definition might have sounded very complicated, but in simple words, contentmarketing is all about creating content, so that you can provide value to your prospectivecustomer. So, let's say, in my case, I am teaching digital marketing. Now, you guys are consuming this free content and some of you might also be liking the content. Some of you might like my approach to teaching. So, if in the future if I create a paid course, and I sell it to you guys, so you might justpurchase the product.

Because I have already given you so much free value.So much free content. So, that is the power of content marketing. Giving value to your customers, or rather prospective customers, and showing them thebenefits of joining your services. If it's a SAS product, software aware service, then I can give them a free trial, I can give them a comprehensive blog post, I can give them a free video course.Similarly, if I am an ecommerce company, I can create wild content, top ten listicalarticles and then drive people to the website. So there are numerous ways of doing content marketing. And especially in the last few years, and also in the coming years, content marketingwill be extremely beneficial for businesses to drive customers.

So, well be talking all about this in the content marketing module, where Ill also have many cases studies for you. Now, let's talk about email marketing. Another very important channel, and another channel, which I really love. Honestly, in India, specifically, email marketing is not that popular. Companies are using it but primarily the blogger and indie influencers are not using emailto communicate with their audience. I'm a strong believer of email marketing, especially in the affiliate website that Iveshown you the analytics for that. Email marketing is also forming a big chunk of revenue. Take the case of this digital marketing course.

How am I delivering you the lessons? I am giving you all the lessons through email, right? So, for me, email marketing becomes extremely important for my business. So, email marketing is not just uploading a list of people to send to and spam them. It's much more complicated than that. You also have to use specific tools, you also have to know the style of writing the emails, creating trip sequences and all. So, all that will be discussed in the email marketing module. So, make sure you watch that video as well until the end. Web analytics is the process of analyzing the behaviour of visitors to a website.

So, I will be showing you the process of web analytics and how to use analytics for youradvantage in the analytics module. Now, sales funnel is an extremely important part of any business. Because the ultimate goal of a business, to use digital marketing, is to drive sales, to make a profit, to sale their product or services. To create a sales funnel, you have to have the knowledge of a comprehensive digital marketing approach.

You need to know all the work details of digital marketing in order to create a profitableand a successful sales funnel. An idle sequence of events someone goes through to go from traffic to repeat customer is thewhole essence of sales funnel. It's a system that adds and removes a barrier for someone to become a customer or a repeat customer when its appropriate. Let's say Flipkart is selling mobiles. So, they might even show the advertisement on Facebook, so you might be browsing thetimeline and then you suddenly see an ad from Flipkart.

So, you were not planning to visit Flipkart, you might not even know about the new mobilelaunch, but in the ad, you might see a new phone, so youll click on the ad, youll visitthe website and you might even purchase. This funnel has four important steps: awareness, interest, decision, action. Now, this might sound very complicated, but in simple steps, consider yourself as a customerand think through the journey as a customer to buy a product. So, first of all, you need to make the customer aware of the product. Like, in my case I am giving you everything for free, the free digital marketing course.

So, first of all, you might have seen my Facebook advertisement or any other banner advertisement on any of the websites, right? So, that is the awareness section.I'm getting your attention because you don't know me, you don't know who Ahmed is, you don't even know about my existence. So, first of all, I need to make you aware. Second, is to grab your interest. Now, I am teaching everything for free.now, this course is sold by the various institute for around 60,000 to 70,000 rupees.

Now, I am giving everything for free because I have an experience of seven plus years. Now, this for a customer is interesting. Because they dont have to pay any money, and they are adding a very important, anda very unique skill in their resume. Now, comes the decision. Now, youre in my learning page where Im telling you that I am giving this free courseand these are the benefits, etcetera, etcetera... and Im asking you for your email address. So, you have a decision to make. Either you can close the tab, or you can think about it, look at the benefits of digitalmarketing and you might even enter your email ID.

Now, if you enter your email ID, that will become an action. You took action. So, for me, my sales funnel is, first making you aware of my existence, about my offer. Then getting your interest, helping you make the decision of joining the digital marketingcourse, and making you take the action of entering your email ID. Its a very simple sales funnel because, honestly, this is not exactly a sales funnel becauseIm not selling you anything. Everything is free in this case.

Similarly, you can correlate it with any product-owning company or a service-based company. First, they have to grab the attention or the awareness, then the interest, then thedecision and then making the people buy their product or service. The more expensive the product, the longer and more complicated the sales funnel willbe. Because its harder to get someone to pay. All of these might sound confusing, but trust me it's not. Just keep watching the lessons, ask all your doubts in the comment sections below, or evenin the Facebook group. And soon you will become a digital marketing pro. Another important area is conversion rate optimization.

This is a moderate concept in digital marketing but a very important one. Conversion optimization helps you in getting more out of your funnel. Like in the last case when it cost more in the sales funnel. Ill again take this example here. So, here we have a landing page of the free digital marketing course. Let's say a hundred people visited this page. And out of those hundred people, let's say 30 people put their email ID here and subscribe for the course. If I can get 50 people to subscribe for the same course instead of 30, then for the samecost, I am getting more benefit, right? Because I am already spending money to acquire those hundred visitors.

So, if more people are entering their email ID thats a better conversion rate for me. So, this is where conversion rate optimization comes into play. So here you must have seen this exit pop-up. After some time, this pop-up opens up. So this helps in getting a better conversion rate optimization, getting more email subscribers. So, this is a tactic for conversion rate optimization. Similarly, there are many different tactics used to increase the conversion rate of alearning page, or a product page, or a sales page. In essence, CRO is all about percentage of people going from one stage of the funnel to the next stage.

Now, CRO can drastically affect the performance of your funnel. Because for the same expense, youll be making more money from your funnel. And CRO is all about A/B testing.A/B testing is when you test two different variants and see which one is performing better. Ill again mention that this all might sound confusing, but once you get the hang of it, it will be a piece of cake. Now, there are other modules for digital marketing as well, like eCommerce marketing, video marketing, influencer marketing.

We will be covering all of these in our module. So dont worry, you will become a pro digital marketer by the end of this course. Now, this is the important step I was telling you about at the start of the video. In my seven plus years of digital marketing experience, one thing I can tell you is thatI have learned digital marketing not by watching videos or not by reading articles, yes, Ihave done that as well. I have watched a lot of videos read thousands of articles.

I have bought expensive courses, just to learn what I am teaching you today. But the real learning came when I started implementing everything. The best way to learn digital marketing is through practice. Ill keep mentioning the same line again and again in the future videos as well. But trust me guys, if you have taken this first step of learning digital marketing, make sure you don't waste your time by just looking at the videos, but rather implement, rather take action.

Digital marketing is not like a book where you just mock up things and clear the exam. Here it is everything about practice. You need to implement everything I tell you in all the videos. And the first step is to start a blog. Practical knowledge is a hundred times more powerful than compared to theoretical knowledge. Youll watch the video, youll think that you have understood everything, youll beable to implement it when the time comes. But trust me guys, I used to feel the same, I used to think the same.

But I only succeeded when I started implementing everything. And the best decision of my life was to start blogging.I still remember the day, I was doing my job, my first salary was carried to my bank accountand my first online purchase was a hosting. Some of you might not even know what a blog is, or how to start a website, how to starta blog, how to even create a passive income through a blog. All these will be taught to you in the next video. But I just want you to understand that if you want to learn digital marketing if you want to become good at digital marketing, you'll have to practice.

And the best way to practice is to implement everything on your blog. So, in the next video, I'll be telling you all about how you can start your own blog, how you can follow your passion and create a blog about what you like. Also, having a blog in your resume, really easily help you out in starting out. And dont just start the blog just because you want to practice. You can also create an income source from the same blog. Just a few minutes ago, I showed you the example of one of my websites. Which was driving 1.2 million visitors? Almost 100,000 people every month. And from that, I was making more than $30,000 every month.

Now, I am not saying that you'll be able to achieve the same results because for me it took many years. But at last, I was able to achieve it. Because I had a vision.Because I started my first blog. So, whatever I teach you in the future videos, in the future lessons, you can implement everythingon your blog and then you can become a master at it. The best part about digital marketing is that you dont have to go to an offline instituteto get the certification and all. You can learn everything, just through your computer or a laptop and an internet connection.

This course is completely free.I am giving you everything for free be the videos, the checklists, the community, andeverything is free.I know many institutes out there who are charging 30,000 to 60,000.I even know a few institutes that are charging 100,000+ for the same course. I know students are unaware that everything can be learned for free. Even paying the money is fine, but I have seen the curriculum, I have seen the topicsthey are teaching. See, the thing is that digital marketing is highly dynamic. Everything is changing so fast. Like a few years earlier, Facebook was everything.

But today people are moving away from Facebook more towards Instagram.Similarly, the tools are changing, the consumer perceptions are changing, the way to drivecustomers are changing. And the curriculum has been the same for these institutes. They are still teaching what was working in 2007 or 2010. But those things don’t work anymore. So, dont waste your money on, all these expensive courses. Rather the best way to learn digital marketing is to start a blog. So, tomorrow Ill be telling you everything about what is a domain name.

What is hosting?

 How to start your blog. I just have one small request for you. Make a list of all the things that make you happy. Like, in my case, it could have been salsa, it could have been guitar, it could have beendigital marketing. So what is your passion, what makes you happy? It could be cooking, it could be guitar, it could be dogs, cats, anything. Because tomorrow, I'll be telling you how you can start your first blog, about passion, about the things that you love. So, Ill see you in the next lesson.I hope you understood all the components. Dont worry we will be covering the detailed explanations in the future videos. So now, let's talk about how to learn digital marketing. Starting a website is the most important step in learning digital marketing. All the knowledge I have, all the expertise I have, is all because I implemented everythingon my website.

Even today, I am constantly learning. And whatever, I learn, I make sure that I practice it on my website. Because practical knowledge is what defines digital marketing. My biggest regret is taking too much time in starting my first website. I give all my students the advice on starting a blog or website as soon as possible.

As it reflects positively on their resume.Whenever I’m hiring a digital marketing person for a job in my company. If they have a blog or a website, their chances are ten times more compared to other candidates. Every company needs a person who has the practical experience and not just bookish knowledge. Practical is the way to learn digital marketing. Tomorrow, Ill teach you about what is a domain name, how to start a website and other basicstuff. Trust me, it's super easy. And you will be ready with a website in no time.